Car dealerships continue to battle a notoriously terrible reputation earned over decades of questionable practices that alienate both buyers and staff members alike.
Veteran salesperson Mark McDonald reveals that proper sales training is shockingly rare, with most dealerships simply pointing new hires toward the lot and telling them to figure it out.
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SubscribeCentralized power creates massive bottlenecks, forcing salespeople to wait around for managers" approvals while management chats about sports instead of expediting deals.
Decades of relying on aggressive rebates and steep discounts have trained customers to expect massive price cuts, ultimately eroding the true value of vehicles.
Despite technological advancements, many dealerships remain deeply resistant to change, clinging to outdated paper-heavy processes and deceptive advertising tactics to lure buyers in.